WordPress is one of the world\’s major and most widely used blogging package. When it comes to Search Engine Optimisation it is one of the best platforms that you can use.
This is part of a series of tip articles just about using WordPress for maximizing on Search Engine Optimisation.
Tip: Make sure the blog is on YOUR site
So often we are asked about adding a blog on another website such as Blogger or Wordpress.com which provides free blog hosting and has a high PR rank.
If you are doing blogging for SEO reasons compared to gaining traffic purposes, then you can ONLY locate your blog in one place and one place only – On your site!
Do not even think about using a sub-web such as http://www.blog.myhotsite.com. Why would you use a sub web anyhow unless if you want a cool blog URL.
Sub webs are part of your website but they are unclear from an SEO perspective. If you want to have the blog content 100% linked up with your website then make sure it is off a sub folder and NOT a sub web for example : http://www.myhappysite.com/blog.
Sub webs will not gain you the identical SEO ranking across all search engines because many search engines process sub webs as a distinctly different website.
If your blog is currently on WordPress.com or Blogger.com then consider rapidly to relocate it and it\’s contents to your site. Shifting a WordPress.com hosted site to your own WordPress site hosted by you is uncomplicated – do a database backup and then set up WordPress on your web site and then restore the contents. Moving a Blogger site to a WordPress site is not as easy. If you need to learn how to do this then just Google – \”moving a blogger blog to wordpress\” and you will get some good tips on how to do this.
One fundamental thing to watch out for if you move a large blog to your site (with lots of content), that if you are currently ranking for a number of keywords, then your ranking can be seriously affected after you have added your blog content.
We have experienced client ranking drop after adding a lot of new content in the form of a blog to a clients sites. Adding a blast of new content \’dilutes\’ your current site content if the new content is NOT SEO optimized for the keywords that you want to rank for. Search Engine Optimize the content before making it live to avoid this dilution process. Taking the time to do this BEFORE you add it to your site will make a big difference to your existing ranking position.
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